My Fashion HQ: A New Auction Site

There are a lot of websites out there besides eBay which use the auction format for buying and selling items. I recently learned about a group of sites known as the Treasure Auctions Network. The sites were started by two established gemstone experts who took their business online several years ago. Over the years, they have expanded into different specialty sites, mostly focusing on gems and collectibles but now branching out into new areas, too.

As an example of this branching out, the newest of the sites in this network is My Fashion HQ. This site features a variety of subcategories of items, including accessories, handbags, scarves, and watches. The front page of the site showcases "last chance ending soon" items; when I clicked over to the site, there was a pair of opal earrings available for a bid of $2. I think there are some good deals to be had on this site as a buyer, and I think that over time, more and more buyers will want to sell here.

The Treasure Auctions Network has a system for approving verified sellers. It can take months before a seller is approved even as an interim seller, and the network's owners promise a safe and trustworthy online shopping experience because of their verified seller approval process.

I'm intrigued by the idea of specialty auction sites both as a buyer and a seller. You get a more focused shopping experience. Sometimes when I shop, I want a little of everything, but more often than not, I'm looking for something very specific. Sites like My Fashion HQ are a nice way to get more specific as a buyer--and as a seller, it's another opportunity to work on specializing in a particular niche.