The Funky Chair: An Example of Finding Your Niche

When you read about how to find success with selling online, one of the common tips is to find your niche. And I have talked with sellers who have built up their businesses on the basis of having a unique product that they know and love and want to share with buyers. I just found a great example in a story called The Funky Chair.

The site was started by Elena Travis. After working in the furniture and design business for five years, she decided to branch out into furniture imports, and she focuses her efforts on selling chairs online to customers in the UK. Her site has a particular specialization in bar stools.

It's a great example of narrowing down a niche. Furniture > chairs > bar stools. I love it. And hey, bar stools aren't just for bars (though a lot of people do set up bars in their homes or on their patios). They are great for kitchens, dining rooms, and more. They can also work well in professional settings, from restaurants to offices. Honestly I never knew there was such a variety in bar stools out there until I browsed Elena's site. Lots of colors, lots of designs--from futuristic styles to retro mid-century modern, you can find most anything.

Elena works to find fashionable chairs made from quality materials. Check out her site for a great example of successful e-commerce at work!